Apple also maintains significant profit margins on its devices, which many industry experts estimate to be about 500 percent! Another important reason why the iPhone is pricey in India but relatively affordable in nations like Japan and Dubai is currency devaluation.
Today, Apple is a high-end technology company, and possessing an iPhone is a fashion statement. Apple may have a unique environment and security that only a few people can crack, but for Indian consumers, that does not seem to be enough for the price they spend.
Apple also sells its iPhones and other products through its extensive third-party retail network in India. Even though it recently launched an official web store in India, it still relies on third-party merchants for distribution.
Apple’s Quality & Product Brand Covers 5 Components
The success of Apple is not a fluke. They’ve demonstrated time and time again that the company values originality and enthusiasm over prestige. Their minimalist approach to branding and product development helped them stay on top of the industry by focusing on simplicity above everything else.
1. Software and Hardware Control
Multiple firms develop Windows-based laptops, which can result in multiple agendas. Even when developers release new and exciting items, the operating system’s lack of unity prevents consumers from having a collaborative and seamless experience.
Because this is not the case with Apple, it is much easier for them to focus on a single aim. They’re able to roll out new features, provide accessories that extend the capabilities of prior models, and improve user workflow and overall experience—all while making their products exceedingly simple to use and integrate.
2. Represents the technological future
“People don’t know what they want until you give it to them,” Steve Jobs once said. Apple’s co-founder has given numerous speeches throughout the course of his life, many of which include well-known lines. While there are numerous lessons to be learned from his time as a computer magnate, this comment deserves special attention.
This statement nicely encapsulates Apple’s innovation strategy. While people may have gotten acclimated to Apple technology, the goods they’ve produced are objectively speaking well ahead of their time.
3. Reliable and safe
It’s comforting to know that Macs are generally secure and protected. They use high-performing anti-virus software and methods like end-to-end encryption to keep malware and hackers at bay. Unwanted people will have a harder time infiltrating your device and stealing your sensitive data.
This does not, however, imply that Macs are immune to viruses. In comparison to the risks that Windows users encounter, Mac users confront far fewer. Because Windows is the most widely used operating system on the planet, more hackers are targeting it, therefore users must take extra security precautions.
4. Simply excellent marketing
Apple, unlike other firms who overwhelm you with expressive and eye-catching marketing, believes that “less is more.” The company creates out-of-the-box advertising with simple features, helping them to establish a strong brand image.
Most people associate Apple customers with being stylish or tech-savvy, which has helped to optimize and enhance the company’s sales. While many people may not realize it, their capacity to alter perception is a major reason why their products are in high demand for both professional and personal purposes.
5. Outstanding design
The perfect blend of function and design may be found in Apple products. The interface’s simple aspects not only add to the aesthetic of the operating system but also provide consumers with a flawless browsing experience. It’s easier for new users to explore and familiarise themselves with the site by removing clutter and anything unneeded.
What is it about Apple products that makes them so high-quality?
Apple’s reputation for generating innovative and fashion-forward technology dates back to the Macintosh, iPod, iPhone, MacBook, iPad, and Apple Watch.
If you’re a die-hard Apple fan who upgrades your Macbook on a regular basis, you’ll already be aware of this. But, in case you’re still not convinced, here’s what makes Apple such a trusted brand.
- A fantastic customer service Experience
- Software and hardware control
- Technology that will change the game
- Safety and security are paramount.
- The products are simple to operate.
Why Apple products design unique from other Products ?
More than anything, Steve Jobs wished for Apple goods to be simple and easy to use, rather than just seem that way. This may be observed in the way Apple’s user interfaces are designed to be intuitive. After all, the items are created in a way that users are already familiar with.
When Steve Jobs first began Apple and was thinking of things that would excite the curiosity of the buying public and really persuade people to spend their money, he, like other inventors and pioneers, may have run into more than his fair share of roadblocks. Jobs, on the other hand, was unstoppable
Apple primarly focus on:
- Create in a way that leaves an indelible impression.
- Designs that are in tune with the needs of the customer
- Concentrate on what you’re doing by implimenting AI .
- User-friendliness can be used to attribute the desired qualities.
- Simplicity and minimalist design are two words that come to mind while thinking about another project.
Social Status of Apple
Owning an Apple iPhone, according to the findings of a new study conducted by the National Bureau of Economic Research, is a status symbol. Marianne Bertrand and Emir Kamenica discovered in their research that no single brand suggests belonging to a ‘high-income group as having an iPhone smartphone.
The data support the researchers’ hypothesis that owning an iPhone can predict an individual’s status as a member of the “high-income” category with a probability of 69.1%. When an Apple iPad is used as a reference tool, the percentage reduces to 66.9%.
What if you’re a high-income individual who instead owns an expensive Android phone? Don’t worry, researchers will be able to determine your financial situation. According to the survey, a person from a high-income group using an Android smartphone has a predictability of 59.5 %.
Because Android phones are available in a variety of price ranges, unlike iPhones, which are only available in luxury categories, the figure for Android is lower.