To sell your business effectively on Facebook, you must first grasp the platform’s unique features and how it varies from other forms of media. You wouldn’t advertise on television with a radio ad, and you shouldn’t advertise on Facebook with a magazine or your website.
Don’t use Facebook to ‘hard sell’ anything.
Facebook is seen as a delightful social area where people can connect with friends, view photos and videos, and unwind. Rather than being a commercial ‘outsider’ who attempts to sell aggressively, you should join dialogues and become a part of a community.
Hard-sell tactics — such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation — will result in other users ‘unfollowing’ you. They may even post negative comments about your business.
Have a strategy and a goal in mind.
It’s critical to have a clear objective in mind when utilising Facebook, as well as a strategy for achieving that goal. For instance, a coffee shop might set a goal of increasing Facebook-generated sales by 10% in the next six months. Their plan could involve the following:
- Every morning, create a post with a special of the day and a coupon code so that the sale may be followed on Facebook.
- Uploading a daily snapshot of a customer who is the day’s ‘Coffee King or Queen’
- Inviting visitors to share their coffee-related photos.
Setting a goal and strategy for your Facebook marketing gives you direction and a means to track your progress.
Make a human voice for your business
Facebook users prefer to interact with actual people rather than a faceless corporation. Whoever administers your Facebook page must be able to write in a voice that is both genuine and likeable, while still adhering to a style that is appropriate for your company. They also require authorization to speak in their language rather than the company’s jargon or ‘official line.’
Social media, unlike traditional media (such as magazines or television) and other online media (such as web pages), is based on regular updates.
According to research, Facebook users check their pages more than 25 times each week, and they want you to provide new content frequently.
Encourage feedback and respond immediately.
Encourage other Facebook users to respond to your postings or to leave their comments on your company or a topic that both they and you are interested in. When they do post, answer as soon as possible – ideally within 24 hours. If you don’t answer, your Facebook friends will lose interest in engaging with you, and they will eventually drift away.
Make use of images and videos.
Facebook’s appeal is largely based on pictures and videos. Make frequent use of them to keep your friends occupied and entertained. Consider the following scenario:
- As the fresh product comes, a clothes company may upload images of it.
- An architect or builder could document the progress of a renovation project daily.
- A personal trainer may post a video tutorial on how to perform a specific exercise.
Make offers, contests, games, and surveys more interactive.
According to research, the most common motivation for a client to follow a business’s Facebook page is for discounts and incentives. Contests and games can also be used to provide life to your page.
Take care of your relationships.
Building solid relationships with other Facebook users takes time, so be patient. To assist establish positive relationships, engage truly in conversations, give helpful content, and develop rewards for loyal customers.
Facebook page promotion
If you have a Facebook page, make sure to promote it throughout your company so that social media and traditional marketing tactics complement each other. Place your Facebook address on your letterhead, business card, and website, as well as in your store, advertisements, and email signature.
Learn more about your customers by using Facebook Insights
Facebook Insights can provide you with more information about the individuals who like your page. You may adjust your posts and offers to fit your Facebook friends’ requirements and interests after you know their traits.