Is This The End of HD TV’s?

According to the latest study from the research organisation, India’s TV shipments jumped 10% year over year to 3 million units in Q1 2021, owing to higher OTT content consumption and, as a result, a rise in average time spent. With over 200 million households, India has a big installed base of CRT and non-smart TVs that may be upgraded, boosting smart TV demand even further, according to Counterpoint.

In Q1 2020, Samsung, which led the entire TV market, benefited from entry-level and mid-range TVs, which helped it regain market share.

Meanwhile, Xiaomi maintains 17 % in the smart TV industry. The MI TV 4A, 4A Horizon edition, and 4A Pro models drove this quarter’s growth.

LG had substantial growth in the sub-Rs 30,000 and Rs 50,000 and above categories, with a 47% year-on-year increase. This quarter, the 4K smart TV series also aided the brand.

Thanks to the W6 series, Sony came in third in the total market and fared well in the luxury area. The X95 and X85 were popular in the premium category, while the OLED Master series was popular in the ultra-luxury category.

OnePlus and Realme experienced great quarterly results despite being relatively new brands in the smart TV industry. In Q1 2021, OnePlus gained 66 % quarter over quarter, making it to the top five smart TV brands in the country, followed by Realme.

What Happened? 

As if 3D TV and LED LCD vs. OLED vs. plasma and 120Hz and the Soap Opera Effect weren’t complicated enough, a new HDTV technology dubbed 4K has emerged in the last year. Ultra High Definition (UHD) is the official name for it (UHD).

UHD is a “umbrella phrase” that includes greater resolutions (more pixels), more realistic colour, and faster frame rates than HDTV. The only one of those enhancements accessible in new TVs and content today and this year is 4K resolution, so that’s what we’ll talk about here. Manufacturers are tripping over themselves to deliver you a new assortment of 4K compatible items, judging by the latest TVs unveiled at CES 2014.

However, just like 3D and HD before it, 4K suffers from a hardware chicken-and-egg problem. There is little consumer 4K content available 15 months after 4K TVs first hit the market: no TV channels or Blu-ray discs, only a few specialist video players, YouTube and other snippets of various quality, and promises of streaming video.

Nonetheless, the transition from 1080p to 4K television hardware is unavoidable. This year, 4K TVs will overtake high-end 1080p versions as the best-performing LED LCD-based TVs on the market, despite the fact that the reason for their superior performance has nothing to do with resolution.

Digital cinema’s beginnings and 4K

The goal was to make the word 4K obsolete. The CEA’s moniker lasted less than a day before Sony announced that the technology will be known as “4K Ultra High Definition.” Most other TV makers are now using this term as well, as they appear to be more interested in covering all the buzzword bases at the sacrifice of brevity.

In practice, UHD and 4K are frequently interchanged when referring to televisions, source devices, accessories, and content. We nearly always say “4K” instead of “UHD” at CNET, and our readers and Google agree.

While it’s now being marketed as a new broadcast and streaming resolution, thanks to the introduction of the HEVC H.256 codec, 4K has its beginnings in the theatre.

In the late 1990s, George Lucas began experimenting with new digital formats as a replacement for the film as he prepared to make his long-awaited prequels to the “Star Wars” films. Producing, transporting, and storing film material is extremely costly. The movie industry might save a lot of money if theatres could simply download a digital movie file and display it on a digital projector. Cost-cutting helps cinemas stay competitive in a time when on-demand cable services and streaming video are on the rise.

After partially shooting “The Phantom Menace” in HD, George Lucas shot “Attack of the Clones” entirely in 1080p digital. This was wonderful for future Blu-ray releases, but the researchers quickly discovered that 1080p wasn’t high enough quality for large-screen theatres. When watching 1080p content from the front rows, you may notice a softer image or even pixel structure, which can be highly disturbing.

The industry discovered that a resolution higher than 1080p was required to work if the audience was sitting closer than the recommended “one-and-a-half times the screen height.” The Digital Cinema Initiatives (DCI) was founded in 2002 with the objective of establishing a digital standard, and two new resolutions emerged as a result of these efforts: a 2K specification and, later in 2005, a 4K format.

In 2007, “Blade Runner: The Final Edit,” a new cut and print of the 1982 blockbuster, became the first high-profile 4K cinema release. Unfortunately, only a few cinemas were able to show it in its entirety at the time. To genuinely drive 4K into your local cinema, it would require one of filmmaker Ridley Scott’s contemporaries.

Emergence of OLED

Over the forecast period, the OLED panel market is expected to grow at a CAGR of 12.9%. (2021 – 2026). With greater panel sizes, improved 8K (7680 x 4320 pixels) resolution, and relatively new form factors, OLED continues to be a key display technology trend. For a long time, companies like Samsung and LG experimented with flexible OLED screens. Samsung, for example, now uses curved flexible OLED displays in all of its flagship devices.

OLED televisions are in high demand in different locations due to their numerous advantages in terms of viewing angles and black levels. According to the ICDM, contrast modulation is more important than pixel count for determining a TV resolution, and OLED TV displays meet this criterion.

Flexible OLEDs are expected to have high market penetration in the forecast period, according to market diffusion models. Smartphone makers are creating new, foldable phone models that contain flexible OLEDs, and have a great potential for growth over the next few years, thanks to the maturity of smartphones in many important regions, such as China.

Mass production allows businesses to achieve economies of scale, allowing device manufacturers to lower the overall cost of the item. OLEDs are currently used by only a few TV makers because the technology is too pricey for the mid-range market. PMOLED screens are used in a lot of fitness bands and inexpensive smartwatches.

Fitbit’s Charge bracelet, for example, has a small monochrome (white) PMOLED display. OLED displays are preferable to LCDs for wearable applications due to factors like as thickness, flexibility, and aesthetics. Wearable gadgets, which are predicted to reach 929 billion by 2021, as well as other lighting applications in the automotive and healthcare industries, are expected to propel the market even further.

Furthermore, simple deterministic extrapolation predicts that demand for quantum dots-based OLED display panels will grow exponentially during the predicted period.

Trending QLED Technologies

Samsung is a prominent player in the QLED market, with all-new 2021 sets like the Neo QLED 4K and 8K variants. QLED televisions are also available from Sony and TCL. When it comes to OLED TVs, LG is at the forefront of the industry. To be sure you get an OLED display, look for LG’s A1, G1, and Z1 model designations.

The word QLED will be plastered all over TVs in stores and advertisements on websites. But, exactly, what does this TV-tech word imply? The quantum dot light-emitting diode (QLED) is an acronym for quantum dot light-emitting diode. The fundamental difference between a QLED TV and a standard LED TV is that it has a quantum dot layer. This layer increases the colours and brightness of what you see.

Although we don’t recommend learning every TV technical term, QLED is a vital one to know because you’ll hear it a lot if you’re looking for a new TV – especially if you’re looking at a new Samsung TV.

QLED is a form of LCD panel technology, not some amazing new display technology. The quantum dot layer within the panel is what sets it unique from the competition – and what we’re most thrilled about – though it’s more of a difference of degree than kind compared to most other TVs on the market today.

It may resemble OLED, but it is not the same – we have an entire OLED vs QLED guide that explains the differences so you can decide which is the best option for you.

De A R B I N R
Business Journalist

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