Hisense and PSG have announced a global partnership

Hisense and PSG have announced a global partnership

Paris Saint-Germain, the world’s most famous football club, has signed a multi-year sponsorship deal with Hisense, a significant consumer electronics and home appliances firm.

Over the last 51 years, Hisense has been producing award-winning televisions, consumer electronics, and home appliances that have been sold all over the world. This new agreement will highlight Hisense’s objective to improve the viewing experience for football fans all over the world, and will see the company collaborate with the club to promote their product line.

Hisense is uniquely positioned to provide the best home viewing experience for Paris Saint-Germain supporters, with cutting-edge technology in TV and home appliances. The partnership will see Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre, as well as showcase the Hisense brand and product range to huge audiences in the Parc des Princes stadium and around the world via broadcast, digital, and social channels.

“We are pleased to link up with Paris Saint-Germain, one of the most successful and fastest rising clubs in the world,” said Alex Zhu, president of Hisense International. They have always sought technological advancements and innovation in all they do, which perfectly aligns with Hisense’s purpose of scientific and technological innovation and providing happiness to millions of families. We believe that by working together, we can provide Paris Saint-Germain and its fans throughout the world with the best possible at-home viewing experience.”

“We are happy to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company,” said Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain. It will give us a fantastic opportunity to reach and communicate with our fans all over the world by creating strong experiences and possibilities, and we look forward to assisting Hisense in realising its worldwide goals.”

“We are thrilled to be working with such a leading global brand from Asia Pacific,” said Sébastien WASELS, Managing Director Asia Pacific at Paris Saint-Germain. For the club, this is a significant collaboration that demonstrates our expanding commitment to the region. We are excited to deliver the Paris Saint-Germain experience to even more individuals throughout the world. We will also get closer to our followers in China, where the Hisense headquarters are located, by working with Hisense.”

Hisense’s continuous dedication to sport is demonstrated by its sponsorship of major sporting properties around the world, including the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull racing, and the Australia Open. With products exported to over 160 countries and regions, the sponsorship recognises Hisense’s global reach.

In recent years, Paris Saint-Germain and Hisense have been at the forefront of innovation, and the two companies are now collaborating to bring high-quality entertainment into people’s homes.

De A R B I N R
Business Journalist

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